Friday, February 26, 2010

More craft show tips...

Another craft show goodie:

Rule 1: It's A Craft Show
You are selling items off a card table, so be realistic. There are going to be a lot of people who are just out looking. Some people may just stop by the see what's out there. Some people may be there to buy.

You can never tell. So be kind to everyone, but don't take it personally if they don't buy. The main objective is to have fun and see what sells. Showing off what you have made and getting to meet new people is what it is all about!

Rule 2: Grab their Attention and Give 'Em A Freebie
Display your most eye-catching items up front or on the outside of your tent. You want people to notice you immediately, and to make a bee-line for your table. We always hang our brightest, girlie items on the front of our tent. It attracts moms, kids and grandmas! Then once your customers have arrived, make them feel at home by having a bowl of candy, popcorn or homemade fans available next to your stack of business cards. That way everybody leaves your tent with something in hand.

Rule 3: Come Prepared
Make sure to have lots of change in small bills, pens, a receipt book, and lots of business cards. Make sure you are well supplied with food and drinks too, you may not have a chance for more than a bathroom break. Have all of your items clearly priced, some people are hesitant to ask about pricing. Hang signs that explain what you are selling and what it costs. We have had many people look at our tutus and say "What are these?" Even if it seems obvious to you, it may not to them!

Display your items in the way that they will be used. If it is a bowholder, put bows on it. Be available to answer questions and be prepared to play 'salesman'. Don't be pushy, but know that you are going to have to talk to your customer. A bright smile and an outgoing personality can equal some good sales!

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